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UPC, through Carat, used Out of Home media extensively as part of their campaign to fully rebrand the company from Chorus-NTL. Formats used included station dominations in Pearse Street and Heuston, 3D builds on Luas Columns, 240 Sheets and Contravison 6 sheets.
"It was important that for the rebrand we ensured we were seen by all consumers. Outdoor enabled us to reach our audience in a way that other media couldn't. Large formats allowed us to announce our arrival in the market whilst smaller formats communicated our offering. Specials and dominations lent talkability to the campaign, ensuring maximum awareness in a short space of time."
Rhona Bradshaw, Head of Marketing, UPC.
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