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The World Cup countdown is in full swing and while Ireland will not be taking part in South Africa, there is still quite a lot of advertising to be seen on the streets based around the world’s biggest football tournament. Prominent among them is Pepsico’s campaign for Pepsi Max. They are using a number of football stars in their out of home executions including Fernando Torres, Lionel Messi and Frank Lampard. Out of home formats such as 48 Sheets, 6 Sheets and Super Rears provide the perfect canvass for their Body Paint World Cup campaign.
The campaign is booked by ZenithOptimedia through PML.
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