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Magners used key 48 Sheets around Dublin and other rugby cities to build anticipation in advance of the inaugural Magners League Grand Final between Leinster and the Ospreys at the RDS in Dublin on Saturday 29th May. Special digital countdown clocks were incorporated on panels on Baggot St and Milltown Road, Dublin 6. As for de-cider? Well, unfortunately the Leinster boys could not give the manager Michael Cheika the send off we had hoped for.
The camapign was placed by the Youngs Euro RSCG.
 Click for larger image
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