In cycle 9, Bulmers Berry used graffiti artists for their new ‘Undergrowth Movement’ Out of Home campaign with live art installations in Dublin and Cork.
Orlaith Fortune, Bulmers Marketing Manager, said, ’’In keeping with the undergrowth nature of the product, Bulmers has opted for an underground theme for the Bulmers Berry outdoor activity. Bulmers Berry is really excited to be teaming up with Secret Wars once again to complete the two live art installations in Dublin. A third live art installation was done in Cork by two other graffiti artists Sums and Maser. The cultural movement has been a great fit with the undergrowth movement that is new Bulmers Berry, rolling out the new outdoor innovation.’’
A further rollout of 6 Sheets, 48 Sheets and T-Sides took place in cycle 10.
The campaign was placed by Young Euro RSCG through PML.
