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To celebrate the first games at the new stadium, Aviva has taken over two Dart stations in Dublin. The dominations, featuring a wide array of Out of Home formats, can currently be seen at Pearse station, a key city centre hub, and for the first time at Lansdowne Road, located beside the ground. The campaign was placed by ZenithOptimedia. Creative agency Rothco came up with some great taglines, our favourite of which is "Welcome to the edge of your seat."
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