Engage: Bringing out of home to your fingertips

Engage is PML Group’s monthly update on the out of home advertising market in Ireland. In this month's issue: RTÉ's The Voice of Ireland on ooh, CBS Digital coming to The Pavilions Swords ...

27 January 2012 // Click here for more

Posterwatch Market Review 2011

Posterwatch provides the most comprehensive information on the out of home market in Ireland. It measures the formats, weights, value and timing of every out of home campaign, both North and South, every cycle ...

25 January 2012 // Click here for more

A Premium Medium for Insurance

With insurance costs rising in recent times it is not surprising to see some of the leaders in the sector advertising a value message in early 2012 ...

22 January 2012 // Click here for more

Cadbury Out of the Blocks for Olympics 2012

We are all hopeful in the ad world that the Olympics in London will give our industry a welcome boost in 2012. From an ooh point of view, Cadbury have been quick off the mark with their Olympics orientated creative ...

20 January 2012 // Click here for more

CBS Digital Expansion

Cycle 4 will see the launch of the digital dPod format in the Pavilions Shopping Centre in Swords, Co Dublin! ...

12 January 2012 // Click here for more

It's beginning to look a lot like Christmas

The big BT switch on took place on December 1st with Belfast's newest 96 Sheet backlit site making a huge impact on the city's outdoor scene! ...

19 December 2011 // Click here for more

Driving Force

As we all know, the motor industry has been hit harder than most sectors during the economic downturn. It is interesting to note, therefore that the category has increased in value on out of home in 2011 ...

14 December 2011 // Click here for more

The Wonders of Out of Home

The Royal Hospital Kilmainham is the venue for the 7UP Winter Wonderland, running from December 8th - January 8th. The expanded event this year includes attractions such as an ice rink, a Christmas circus and a winter wonderland market ...

14 December 2011 // Click here for more

GSK Unleash Cola on ooh

Holidays are indeed coming and this year there is further choice in the Cola market. GSK are using a 6 sheet and point of sale ooh campaign to launch Lucozade Energy Cola ...

12 December 2011 // Click here for more

Branching Out

Bulmers have this year given a new twist to their traditional lit Christmas poster special. This year's design incorporates a competition where €2,500 can be won for the winners' communities and for the winners themselves. Good luck in finding one of the golden apples! Created by Young Euro RSCG, the campaign was placed by Vizeum via PML ...

28 November 2011 // Click here for more

Bravo for daily Transvisions!

Transvision, the large digital screens in major train and bus stations in Dublin, are being made available to buy on a daily basis. In a further sign of the increased flexibility available on out of home, day part display will also be available on request for Transvision. ...

10 November 2011 // Click here for more

Planes, Trains and Automobiles...

A wrapped colour train. A Luas tram domination. An Aircoach Megaside and Super Rear. A Dublin Bus Mega Square. These are among the myriad of transport and roadside formats used by Emirates Airlines to promote their new Dublin to Dubai route, launching on January 9th 2012s ...

5 November 2011 // Click here for more

firmus energy brightens up Belfast

A media first for Northern Ireland, firmus energy are lighting up the City through the use of LED T-side panels. An exciting addition to the Transit offering by CBS Outdoor, LED technology is now available on T-Sides and Supersidest ...

26 October 2011 // Click here for more

OOH Wagamama!

Passengers getting off the Luas lines at both Stephen's Green and Dundrum are reminded that a Wagamama's restaurant is close by. Luas columns for the restaurant greet the alighting passengers while internal panels have also acted as a prompt for hungry commuters ...

21 October 2011 // Click here for more

A Twilight Highlight

Usually, when the words twilight and Aircoach are used in the one sentence it is to do with an office to airport dash for a Friday evening flight! However, not in this case as the latest Twilight movie used Aircoach Super Rears ...

17 October 2011 // Click here for more

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