A wireless camera set up in cinema screens across the UK tracked audience movement, utilising motion sensor technology. The audience could use their body movements to steer a car on the big screen and the more they worked together the more points they gained.
Agency: The Brand Experience Lab, United Kingdom.
Barnardo’s 'Turn Around Interactive Poster'
An interactive poster in London’s Tottenham Court Rd for the children’s charity Barnado's Turn Around campaign which highlights the vulnerability of young people to sexual exploitation.
