Marie Claire 'Clothing Trail'
Problem: Due to on-shelf clutter, Marie Claire’s flagship ‘Naked Issue’ isn’t standing out. Solution: To create the illusion that a woman had undressed on her way ‘into the Naked Issue’, creating floor decals that look like a trail of clothing which led up to the magazine.
Advertising Agency: Network BBDO, Johannesburg, South Africa
|
|
 Click for larger image
|
