BNZ Literary Awards: Find Your Start Live writing projection
It was a dark and stormy night when Aotea Square came to life as prose. The scene became the inspiration for hundreds of story starters, with onlookers woven into the narrative. With each opening line projected on an epic scale, we encouraged people to find their perfect start and enter their story in the BNZ Literary Awards.
Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating our intimate message.
Advertising Agency: Ogilvy, Auckland
Cadbury 'Billboard Bags'
To leverage Cadbury's sponsorship of New Zealand Commonwealth Games athletes DDB Auckland created a campaign that generated a groundswell of excitement around The Games. First they set up 27 blank billboards in towns around New Zealand and asked the nation to write a message of support for the athletes. Then they took down the billboards, cut them up and turned them into team bags, so that every athlete could carry the hopes of the nation with them while they were competing in Delhi.
Advertising Agency: DDB, Auckland
Visa 'Pompeii'
To raise awareness of Visa’s sponsorship of the Pompeii exhibit at the National Museum, visitors were greeted to Wellington Airport with a lava flow that ran around the baggage carousel.
