In a media first, Bulmers are running changing colour displays on Adshel panels in Dublin and Galway to promote its Pear and Berry flavours. The campaign is also the first to run on newly installed digital screens in Douglas Court and Douglas Village Shopping centres in Cork. The Adshel specials, which were developed by Eclipse Media in partnership with Young Euro RSCG and PML, consisted of special vinyl print which combined with a diffuser and timer to create the dazzling effect.
Kraft Philadelphia 'Philly Heroes'
A bus shelter on Charlotte Way/Harcourt Street, Dublin is generating more than the usual level of interest. A digital screen allows five Philadelphia 'Philly Heroes' videos to be viewed while interactive software enables passers-by to select recipes and ingredients with an option to email on all the details.
The campaign was the result of a collaborative approach between Eclipse Media, Clear Channel, DDFH&B, PHD and PML.
Honda 'Wake the Beast'
Using bluetooth technology and SMS Dublin commuters could 'start' this innovative Golden Square for Honda by texting an SMS shortcode. Passers by watched as the car came to life with sounds, smoke and innovative lighting.
The campaign was the result of a collaborative approach between Eclipse Media, JCDecaux, GT Media and PML.
Volkswagen 'Where Fuel Goes Further'
Volkswagen push their fuel efficient BlueMotion Technology with this 'Where Fuel Goes Further' 3D special.
Media Agency: MediaCom
Creative Agency: OwensDDB
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Jameson 'Mix It Up'
Jameson launched their “Mix it up” campaign with 2 Golden Square outdoor specials where neon lighting grabs attention.
Media Agency: Vizeum
Creative Agency: Cawley Nea\TBWA
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GlaxoSmithKline Panadol Advance
LCD Screens incorporated into PurchasePoint 6 Sheets in shopping centres in Dublin.
