Using Nokia technology members of the public could use their smartphones and join the stars on the red carpet in this interactive out of home special. Watch the video to the right.
Advertising Agency: JWT, Germany
GranataPet: Check In, Snack Out!
GranataPet, one of Germany’s leading premium pet food brands, created a billboard that dispenses food for your dog when you check-in on foursquare. The billboard is strategically located in high traffic areas where people walk their dogs. When someone checks-in at the location, a small amount of GrantaPet dog food is dispensed from the billboard for the dog to eat.
Watch the video to the right.
Advertising Agency: Agenta, Germany
Volkswagen: Fast Lane - The Slide
This time, it's about the speed. Volkswagen Germany follows in the stunt-minded footsteps of its Swedish brethren with a series of installations that help to speed up everyday chores, for the Fast Lane campaign promoting the Golf GTi out of Tribal DDB Hamburg and DDB Stockholm.
A slide helps commuters get downstairs faster, shopping cart skateboard mods and a sound effected elevator help pick up the pace in unexpected places.
Advertising Agency: Tribal DDB Hamburg and DDB Stockholm
Mercedes-Benz: “Gullwing” Teaser
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
