The first Christmas tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Canada's Christmas spirit grows stronger and stronger, the Christmas Spirit Tree created by Tribal DDB Toronto shines brighter and brighter.
Agency: Tribal DDB, Toronto
Quebec city magic festival
To spread the word about Quebec's upcoming City Magic Festival agency Lg2 brought out of home to life with this interactive special build. Pigeons were tempted into a giant top hat with bird seed - giving the impression of birds flying from the hat just like the classic magic trick.
Click the video to play.
Agency: Lg2, Quebec City
Warner Bros Pictures - Contagion
Warner Bros. Pictures created a one-of-a-kind billboard made of growing bacteria to promote new movie Contagion. Scientists inoculated two large panels with live bacteria which grew to spell out the name of the movie on the board.
Agency: Lowe Roche
McDonald's - Dollar Drink Day
McDonald's brought it's Dollar Drink Day campaign to life with this innovative ice sculpture. Passers by were invited to chip one of the thousands of dollars from the sculpture and use it at their local McDonald's restaurant.
Agency: Cossette, Vancouver
Salvation Army - The Dignity Project
Salvation Army Canada launched this innovative campaign to increase donations during their busy Christmas season. It asks the public to put themselves in the place of Canadians without access to everyday resources by illustrating that for many life's basic necessities are out of reach.
Click on the image, right, to see other executions in the campaign.
Agency: Grey, Toronto
Click on image to see other executions in the campiagn
Coca-Cola - Straws
Using blank wall space and large banners MacLaren McCann Toronto created the illusion of windows in an office block enjoying ‘The Coca-Cola Side of Life’.
Click on the image, right, to see other executions in the campaign.
Agency: MacLaren McCann, Toronto
Click on image to see other executions in the campiagn
James Ready Beer - Billboard Coupon
So simple yet so effective, Canada's James Ready beer, together with Leo Burnett Toronto, created billboard coupons. All people had to do was take a picture of the billboard and then show the picture at the relevant store.
The discount amounts helped consumers save money, meaning more money for James Ready Beer!
To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.
