Plug 'n' Play 91 rock radio, together with JWT Brazil, created the first ever amplified poster. This panel was created with 16 mini speakers and allowed passers by to plug in and play!
Two lenticular illuminated panels were installed in subway stations to mimic “The Wave”, the celebration of Brazilian fans. Those walking past the panel will see the Gigantic Wave forming right before their eyes as they pass the 16-meter long panel created by JWT Sao Paulo.
