PML is proud to be at the forefront of research into the effectiveness of out of home media in Ireland. First developed in 1996, and with fieldwork carried out by Ipsos MRBI, Poster Impact has now covered more than 10,500 campaigns among over 75,600 individual respondents.
Poster Impact provides answers to questions such as: “Did my target audience notice my out of home campaign?” and “What did the public think of our poster design?”
Below are the top recalled and rated campaigns from our latest wave of research.
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Top 3 Recalled Campaigns - December 2011
No. 1 Recalled Campaign |
 |
Advertiser Format All Adult Recall Creative Agency Media Agency |
Coca Cola 48 Sheet 66% McCann Erickson Universal McCann |
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No. 2 Recalled Campaign |
 |
Advertiser
Format All Adult Recall Creative Agency Media Agency |
Alvin & The Chipmunks: Chipwrecked (20th Century Fox) T Side 62% Created Internationally Vizeum |
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No. 3 Recalled Campaign |
 |
Advertiser Format All Adult Recall Creative Agency Media Agency |
Puss In Boots
(Paramount) 6 Sheet 60% Created Internationally Media Bureau |
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Top 3 Rated Campaigns - December 2011
No. 1 Rated Campaign |
 |
Advertiser
Format
All Adult Rating
Creative Agency
Media Agency |
Guinness
Metropole
8.05 / 10
Irish International
Carat |
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No. 2 Rated Campaign |
|
Advertiser Format All Adult Rating Creative Agency Media Agency |
Coca Cola
48 Sheet
7.68 / 10
McCann Erickson
Universal McCann |
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No. 3 Rated Campaign |
 |
Advertiser Format All Adult Rating Creative Agency Media Agency |
7UP Winter Wonderland 6 Sheet 7.27 / 10 Irish International ZenithOptimedia |
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For more information on Poster Impact contact Colum Harmon on 01 668 2900
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