PML is proud to be at the forefront of research into the effectiveness of Out of Home media in Ireland. First developed in 1996, and with fieldwork carried out by Ipsos MRBI, Poster Impact has now covered more than 8,500 campaigns among over 63,300 individual respondents.

Poster Impact provides answers to questions such as: “Did my target audience notice my Out of Home campaign?” and “What did the public think of our poster design?”

Below are the top recalled and rated campaigns from our latest wave of research – Cycle 15, 2010.

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Top 2 Recalled Campaigns - Cycle 15 2010

No. 1 Recalled Campaign
	Product	McDonald's
	Format	6 Sheet
	All Adult Recall	74%
	Creative Agency	CawleyNea/TBWA
	Media Agency	Mediaworks
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No. 2 Recalled Campaign
	Product	upc
	Format	48 Sheet
	All Adult Recall	71%
	Creative Agency	II BBDO
	Media Agency	Carat
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Top 2 Rated Campaigns - Cycle 15 2010

No. 1 Rated Campaign
	Product	Aviva Station Domination
	Format	Various
	All Adult Rating	7.22 / 10
	Creative Agency	Rothco
	Media Agency	ZenithOptimedia
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No. 2 Rated Campaign
	Product	Vodafone Postpay
	Format	48 Sheet
	All Adult Rating	7.16 / 10
	Creative Agency	DDFH&B
	Media Agency	OMD
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For more information on Poster Impact contact Colum Harmon on 01 668 2900