Developed in 2009, iQ is another exclusive research service offered by PML. Based on our long established Poster Impact research service, iQ provides invaluable and revealing new insights into the Out of Home medium and its audience.

iQ efficiently integrates data on 8,250 Out of Home campaigns researched and over 60,000  respondents to provide key trending information and audience profiling. It acts as a key planning tool in assisting format selection, targeting core audiences when and where they socialise, work and travel, in addition to profiling your campaigns against category, socio-demographic and industry benchmarks.

Updated every two weeks with 50 new campaigns and 300 new respondents, iQ and Poster Impact are a must in planning and evaluating your Out of Home campaigns.

"In the current challenging economic environment, it is very important that media owners, sales organisations and agencies work pro-actively to provide clients with useful information to ensure that all media budgets are invested effectively. Mediaworks congratulates PML Group on introducing iQ into the Irish market. Having reviewed the iQ offering, we are confident that it will help to re-assure clients that their out-of-home advertising budgets are being planned and executed effectively.   We will definitely be adding iQ to the suite of tools we use on a day to day basis.  In addition to effective media planning, iQ is also valuable in supplying general consumer information and also in giving guidance on the most effective creative executions."

Paul Moran, Managing Director, Mediaworks

For more information or a presentation on iQ e-mail colum@pmlgroup.ie