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Another tool employed by PML in creating the most effective and efficient Out of Home campaigns is TGI (Target Group Index).

TGI was first started in Great Britain in 1969 to provide the advertising and media industries with a means of describing target groups for the broad spectrum of consumer goods and services. Importantly it also allows the identification of potential strategies for communicating with these audiences. Today, TGI is used more widely than ever to assist the understanding of target markets and to aid marketing and advertising decisions.

Learn more about TGI at www.tgisurveys.com